Writing SEO friendly content comes under On-Page Optimization in the SEO industry, and a good On-page optimization strategy means higher chances to rank in top search results. Therefore, whenever you write content for the web, you must understand what makes a content SEO friendly.
The following checklist is a summary of the entire article, which is designed to ease your reading experience and increase the chances that you retain this valuable information. The detailed explanation follows the checklist.
- Write for the Readers
- Do Your Keyword Research
- Use Your Keywords
- Come up with Clickable Headlines
- Divide the Content into Headings & Subheadings
- Use Simple Language
- Write Short Paragraphs
- Discuss Every Minor Things Related to the Topic
- Link Back to the Related Previous Content
- Use Graphics
- Optimize Graphics
- Write Quality Content
1) Write for the Readers
Writing for the readers simply means that the content should reflect the tastes and interests of the readers.
An SEO friendly content does not mean that it should fulfil the requirements of the search engine only. That is because search engines are themselves looking to improve the visitors’ experience on the web.
Often times, in SEO industry, many so-called SEO gurus make the mistake of writing only for the search engines i.e. writing plagiarism free content, writing lengthy content, using keywords as much as possible.
Make sure you remember these three points,
- Provide unique content.
- Maintain the flow of reading by using transitions.
- Provide Valuable information.
2) Do Your Keyword Research
One way to get noticed on the web is to write content which is being searched by the people. Keyword research does that job.
In SEO terminology, a keyword is a word, phrase, or a complete sentence which is being searched by the people using internet.
Keyword research makes sure you write content using those keywords which are having high search volume.
There are different tools out there which help in keyword research, Google’s Keyword Planner is one of them.
3) Use Your Keywords
After you have done keyword research and compiled a list of keywords, the next step is to use them.
It is often advised in SEO industry not to use a keyword more than five times in a single post. But that is not a hard and fast rule, it also depends on the length of the blog post.
Also, the keyword should appear in first 100 lines of the post, that is because it gives the search engine as well as the reader to make sure the article is about this topic.
4) Come up with Clickable Headline
Clickable headlines are not usually affecting SEO ranking directly, meaning that search engines do not stress about it, but it do affect the click through rate. By click through rate, I mean the chances that people will click the link and see what is there.
Click through rate then indirectly affects the search rankings. The more people are clicking the link, the more impression for the search engine to consider it relevant and boost its rankings. However, the content should reflect the headline, because otherwise, bounce rate will increase and hence it will give impression to the search engine that the content it irrelevant.
5) Divide the Content into Headings & Subheadings
Organizing the content into headings and subheadings eases the readings experience of the reader and helps understand the content.
Content creators must understand the dynamics of digital content. Readers are often in a hurry to go to the exact place which is relevant to them. Unlike reading an editorial in a newspaper, readers are often not in a mood to scan the whole article for understanding purposes.
6) Use Simple Language
Using simple language is very much important for a content to stand out. Content which is accessible to anyone with an internet connection should be for everyone.
This is because, you never know who is reading your content, whether he/she is businessman, a lawyer, a politician, or a layman without any education.
You have to make sure your content is readable by everyone, which will ultimately increase your website traffic. And traffic is all which matters.
7) Write Short Paragraphs
Research studies suggest that a lengthy content divided into chunks becomes easy to read and recall.
You will see content on traditional very narrowly written and seems hectic to read from start to end. Even reading a single article seems a lot. Whereas digital media needs to be in chunks.
It helps boost the reading speed and seems soothing to the soul. You see, the length of the content does not matter if it is in chunks, like you can easily read an article of 1000-1500 words which is divided into short paragraphs.
While it is not directly a SEO boosting factor, but the formula is same, whatever matters to readers is of significant importance to the search engine.
8) Discuss Every Minor Thing Related to the Topic
As discussed in Use Simple Language, you are never sure who is reading your content. That is why you use the language which is understandable by everyone. Similarly, to make sure that your reader gets the full benefit, you should explain each and everything you mention in the post.
The reason is that there may be a person who just found your content on web, but he/she is totally blind about the topic and still have an interest in reading your content. If he/she reads terms that is totally new to him/her, it is possible that he/she may lose interest.
And if some learned person is reading, he/she will simply scan the main points.
Search engines love if you fully entertain your visitors.
9) Link Back to Related Previous Content
Linking back to related content from your own website is another element of on-page SEO. We refer to it as Internal link building.
The entire network of a web consists of links, and search engines follow these links to discover new sites.
Therefore, if you link to your own content, it will add value to the reader as well as help search engine to locate content on your site.
You must have experienced You may Also read suggestions if you ever had browsed the web.
10) Use Graphics
Graphics appeal to human eye greater than the test only.
You must have heard the phrase,
A picture is worth a thousand words.
Graphics help the human mind to visualize what is being shown. Studies suggest that people retain more information if they are shown what is being taught.
If visitors are being entertained better, search engines would love your contribution.
11) Optimize Graphics
Optimizing graphics is a significant part of SEO. Search engines can not read or understand pictures. Therefore, they should be informed about the content in the picture.
Two things need special attention here i.e. Caption and ALT text. Caption is a short description of the picture usually two to three words, while ALT text is of greater importance and should describe what is in the picture.
Doing this helps the reader as well as the search engine. If the internet speed is slow, and the picture does not load, the user can still read the alt text and come to know what the picture may contain. Search engine will read alt text and stores the information.
You should always try to use images with alt text having the keyword in it. Also, the size (not quality) of the image should be as low as possible.
12) Write Quality Content
Last but not the least, and most importantly, write content which is actually useful for the reader. Quality is more important than the quantity always.
Here are few reasons for that,
· It strengthens the trust between you and reader.
· It increases loyalty of readers.
· It will generate more external links (when other websites link your content).
· Readers will recommend others.
· Ultimately, it builds authority.
If you follow these steps, and create content consistently, your chances of ranking high and getting massive organic traffic. Remember, these are not tips from a random person, but from a qualified SEO expert. Try your luck.